What’s new with Sitemaps
Webmaster level: All Sitemaps are a way to tell Google about pages on your site. Webmaster Tools’ Sitemaps feature gives you feedback on your submitted Sitemaps, such as how many Sitemap URLs have been indexed, or whether your Sitemaps have any errors. Recently, we’ve added even more information! Let’s check it out: The Sitemaps page displays details based on content-type. Now statistics...
Read MoreUpdate to Top Search Queries data
Webmaster level: All Starting today, we’re updating our Top Search Queries feature to make it better match expectations about search engine rankings. Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in. An example Let’s say Nick searched for [bacon] and URLs...
Read MoreExplode Your Keyword List Right – Part 3
For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you were looking to expand a university’s web presence you may want to expand into...
Read MoreBetter page titles in search results
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about. We use many signals to decide which title to show to...
Read MoreExplode Your Keyword List Right – Part 2
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, your link building, content (both on-site and off), social media and other inbound marketing...
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