The Google Search Optimization Truth You Aren`t Being Told
In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has...
Read MoreOrange County SEO– Boost Your Website’s Potentials
Do you have a website, but not getting the results you really want Online presence is important to any website as it creates traffic and good search engine ranking. Type: SE Optimization Level: All levels ...
Read MoreExplode Your Keyword List Right – Part 2
Whatever your source for data, the healthier the amount the better. In our first post we looked to Google Webmaster Tools for our source to build from. Today we’ll use Google Analytics. Our goal will be to quickly identify long tail clusters of value. Referring Keywords If you are doing SEO right, your link building, content (both on-site and off), social media and other inbound marketing...
Read MoreOutbound Linking Can Boost Rankings
Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites. Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan. By changing the outbound link policy, I have been able to help many sites boost their...
Read MoreShould You Do SEO and PPC Together? [Video FAQ Series]
SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You should, therefore, monitor both initiatives closely to prevent...
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