SEO 101: Getting the Right URL Structure
On my list of top 5 problems I encounter when doing client work, the number one problem is poor URL structure. In this post I’ll go over the basics, how to get it right, what are the most common problems, and how to fix them. URL Canoncilization While this may sound like a big fancy term, what it basically means is that your content needs to have one URL and only one URL to be most...
Read MoreWhat is a Link Farm? [Video FAQ Series]
[jwplayer mediaid="21949"] A link farm is a website with a high number of links to different websites with no relevance or category logic, grouping, organization, or relevance to the domain name. If you land on a site and there are hundreds of links all over with many unrelated topics, you’ve probably landed on a link farm. Link farms ARE spam and will be considered as such by Search Engines....
Read MoreCreate a Killer SEO Team
Every company would like to have the perfect online marketing team. A team comprised of visionary, dedicated, motivated and driven employees. The challenges come when trying to balance and mold the right qualities, skills and personalities into a team that is able to consistently move the needle in the right direction while also creating a fun and successful environment and company. A...
Read More14 Tips to Get the Most Out of Blogging
Blogging is a great way to increase traffic to a website and help you rank better in the search engines. When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it. I get a lot of questions like “What can I write about?” and “How do I blog and get the most out of it?” These questions shed some...
Read MoreUsing Social Media Profiles for ORM
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to look at leveraging social media profiles. As with every search result in Google, the top results are generally made up of the most trusted and...
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