Yahoo Reorganizes in Face of Dropping Market Share
First, let’s take a look at the layoffs. The firing of 2,000 employees more than decimated the company’s payroll of 14,000. Search Engine Land reported Yahoo’s confirmation of the layoffs, and that the beleaguered search engine expects to realize approximately $375 million of annualized savings upon completion of all employee transitions. Kara Swisher, who seems to have...
Read MoreSteps to Take After Receiving an Unnatural Links Warning from Google Webmaster Tools
For the past few months, the SEO world has been buzzing about two major developments. First there is the comment that Matt Cutts made at South by Southwest about a new over-optimization penalty. While that potential hammer is looming over the heads of many sites, Google Webmaster Tools’ warnings are already taking the SEO world by storm. Barry Schwartz wrote a post about this on March 5 at...
Read MoreWinning Links for New Websites
Erin Everhart covered this topic for Search Engine Land. For a number of the tips she gave, it seemed like she was reminding her readers not to overlook the obvious. I don’t mean that in a bad way; given half a chance, many of us will focus so closely on our own little online world that we fail to see the other worlds we inhabit. We may even blow it big time when it comes to spotting...
Read MoreWrite for People AND for Robots: How to Craft Content that Works for Your Customers and for Google
SEO content that we can all agree on If you’ve been around the SEO spacedock a time or two, you may have heard that “content is king.” This fun little alliterative statement serves as a useful reminder of the important role that fresh and unique content plays in establishing a strong online presence. The difficulty that many would-be content creators run into is that there are really...
Read MoreRomney Feels Santorum`s Google Pain
Danny Sullivan offers a run-down of the most recent events on Search Engine Land. In case you’ve been too busy to watch campaign developments, I’ll start by saying don’t Google santorum or romney unless you really want to be grossed out. It’s worth studying what happened here, however, as an example of the power of links over time – and how that may be...
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