Internet Marketing Strategy: Going Inbound
First, a definition: Inbound Marketing is the convergence of content marketing, social media marketing, and search engine optimization (from my article What Is Inbound Marketing). Going one step farther, inbound marketing is all about turning yourself into the undisputed authority in your market. It’s about becoming so overwhelmingly recognized in your market that people will literally...
Read More3 Actionable Tactics For Content Creation Using Quora
Okay, so perhaps Quora pulled a Christian Laettner and didn’t live up to the hype of becoming the next big thing. There is still good news, though. If your job, company or project involves any type of content creation, Quora can be very effective. Quora is essentially a more hip Yahoo answers. It lures tech savvy-crowds and niche experts (or sometimes people pretending to be smart). If...
Read MoreWhich Version of My Domain Should I Use? [Video FAQ]
As an SEO Manager, I am often asked by new clients, “What version of my domain should I use, the www or the non-www?” This question has a simple answer because in terms of SEO (search engine optimization), it doesn’t really matter. In order to choose between domains, there are a couple of things to consider. A new site that has not yet been indexed will probably want to...
Read More4 Competitive Reports Your SEO Will Die Without
In the world of search engine optimization, competitive intelligence is an indelible source of campaign sustenance. Knowing where competitors are ranking for key terms, and more importantly, why they might have better rankings than your site, is information you simply cannot go without. I am going to walk through a few different ideas that will help effectively analyze search competitors. Of...
Read MoreMagento Go: Sign Up for Tomorrow’s SEO Webinar
February 22, 2012 I 10:30AM PST Webinar: Learn The Fundamentals of SEO Search Engine Optimization (SEO) is both an art and science. In today’s market, it’s also an essential part of any digital marketing mix. Digital Operative, a digital marketing agency, is here to take you through the ever-changing landscape of SEO as it pertains to your eCommerce website.You’ll learn...
Read More
