Guest Posting: How to Find and Seduce Your Editor
I’d like to tip my hat to two people here. The first one is Matt Goffrey. He’s written articles for SEO Chat for the last quarter, and he’s done just about everything a guest poster should do. The second one is Matt Beswick. He wrote a piece for Search Engine Journal on how to cheat at guest posting and get away with it. Some of the tips I’ll be including here I got from...
Read More20 Unusual Things You Can Do To Promote Your Site
1. Organize an injustice campaign. Find something in your niche that you think is wrong and start a campaign to stop it. Notice how I put things in quotes here. You could do this with some kind of serious injustice (invisible children), or with something that might be viewed as funny/interesting. If you’re a programmer, you could start a campaign against code with crappy/no comments....
Read MoreTake-Home Tips from Kotex`s Pinterest Campaign
Jennifer Cario tells the basic story over at Search Engine Guide. Kotex engaged Israel-based marketing company Smoyz. Smoyz, in turn, chose an approach that was elegant in its simplicity. They knew their target market was young women, so they went to Pinterest. Pinterest, as you’ve probably heard ad nauseum by now, is a social website that lets you pin images and websites of interest...
Read MoreWhat Business Owners Need to Know About Google’s Coming Algorithm Update
I have worked in the SEO industry for 9 years now and I have seen many changes come in the industry in that time. What was best practice when I started is now laughable and will do nothing to get you good rankings. The algorithm that Google uses to rank pages in search results changes all the time. In fact, according to Google it changes, on average, more than once a day. Most changes they make...
Read MoreOnline Reputation Management and the “Spaghetti Method”
Online reputation management (ORM) is a huge, and growing market. For others it means they have a huge public relations problem. I have worked with a few companies and individuals with just such a problem. I’ll tell you the story and outcome of one such client, who will remain nameless. ORM Problem: My client fired an employee who posts negative information about the company on a forum...
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