Actionable Video SEO for Marketers
Online video and YouTube have become synonymous for both producers and viewers. As we stop to think about other videos sites we remember all the others (Facebook, Bing, Vevo, Hulu, Ustream.tv, Daily Motion, Break.com, ESPN, Vimeo, etc. and so on) that serve up millions of videos daily. That’s a lot of time spent watching moving pictures! YouTube currently receives 48 hours of video...
Read MoreSmall Business and Marketing [Infographic]
What’s your small business SEO strategy? If you’re like the many small business owners, you may be wondering how you can leverage the power of social media and online marketing to get ahead. In fact, only about 27 percent of small businesses have a current SEO plan, and when you combine that surprisingly low figure with fact that only about 40 percent of marketers are using mobile marketing...
Read MoreMicrosoft AdCenter Now Supports Negative Exact Match
Crosby Grant reported on the news for Search Engine Land. You can also find Microsoft’s own blog post by Tina Kelleher on its adCenter Blog, explaining the change. The timing could hardly be more perfect. Some marketers might have wished for more time to prepare to before the rush of shoppers searching for Black Friday and Cyber Monday deals, but it shouldn’t take them long to get...
Read MoreSocial Media Fights Eye-tracking Golden Triangle
Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro. The research firm used its Tobii eye tracking technology to study how people interact with Google Places listings. Since location-based marketing has developed a major following, Mediative wanted to answer some questions about it to help guide marketers in where...
Read MoreGoogle Unveils Think Insights
Search Engine Land justifiably refers to Think Insights as data porn. Google’s blog entry on the just-out-of-beta section talks about some very detailed questions that Think Insights tools could be used to answer, such as Based on search history, consumer demand for pretzels peaks in what month of the year? and What percent of the daily queries on Google.com have never been seen...
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