How Google Evaluates Links
Google recently announced “40 changes for February” but the big one from an SEO’s point of view was the Link evaluation Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off [...] How Google Evaluates Links is a post from: Dave...
Read MoreThe Epic Failure of Google+
In the past, I’ve not been shy about hiding my dislike for some of Google’s practices. In fact, I’ve called them everything from an arrogant bully to an incestuous circle jerk, trapped in a filter bubble world . But recently I’ve been reading all of the press and counter press about how Google+ is growing faster than the waistline of your average McDonald’s...
Read MoreWhich Version of My Domain Should I Use? [Video FAQ]
As an SEO Manager, I am often asked by new clients, “What version of my domain should I use, the www or the non-www?” This question has a simple answer because in terms of SEO (search engine optimization), it doesn’t really matter. In order to choose between domains, there are a couple of things to consider. A new site that has not yet been indexed will probably want to...
Read MoreIs Google Tracking Your iPhone?
Todd Wasserman covered the story for Mashable. It was also covered by none other than the Wall Street Journal. According to the Journal, advertising companies have been using special computer code that tricks Apple’s Safari Web-browsing software into letting them monitor many users. Safari, the most widely used browser on mobile devices, is designed to block such tracking by default. ...
Read MoreThe Secret Potion of SEO: Dos and Don’ts of Writing SEO Press Releases
Since I work for a Search Engine Marketing Company, people are always asking me what it takes to get a website ranking on Google. A successful SEO campaign is not made up of one or two things. I like to look at it like a chemistry project where different elements are added together at certain times, in various quantities in order to create the secret SEO potion. Press releases are an important...
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