Google Simplifies Its Privacy Policies
Just in case you didn’t check Google yesterday, the search giant started posting a note under its search box explaining that it will be updating both its privacy policy and its terms of service, with the new terms going into effect on the first of March. If you can’t be bothered to read the entire policy previews to which I’ve linked, no problem; Google also provides a policy...
Read MoreThe Google Search Optimization Truth You Aren`t Being Told
In articles here on SEO Chat and on my blog, I talk much more about getting traffic than I do about actually getting top search rankings. In fact, in my State of Marketing Address I discuss at some length how the focus in 2012 is going to have to change. There is a simple reason for that: search results are now extremely variable from one person to another, especially on Google, and this has...
Read MoreGoogle Flight Search Not a Monopolist Move
Just in case you missed it, this new tool came on the scene about four months ago as the first fruit of the search giant’s purchase of travel software company ITA. At the time Google acquired ITA, the US Department of Justice required it to develop and license travel software, to establish internal firewall procedures and to continue software research and development in order to ...
Read MoreGoogle Launches Search Transparency Blog Series
While Google technically made the first blog post in this series last month, they didn’t specifically call it a new, ongoing series until they made yesterday’s post. You can find it at Google Inside Search. Written by Scott Huffman, Google’s engineering director, it fills a gap of sorts. True, the search engine has published nearly 1,000 blog posts about search, plus more than...
Read MoreGET, POST, and safely surfacing more of the web
Webmaster Level: Intermediate to Advanced As the web evolves, Google’s crawling and indexing capabilities also need to progress. We improved our indexing of Flash, built a more robust infrastructure called Caffeine, and we even started crawling forms where it makes sense. Now, especially with the growing popularity of JavaScript and, with it, AJAX, we’re finding more web pages requiring...
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