Why Google Thinks SPYW is a Good Idea and You Probably Don’t
In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubbles and why they are such a bad idea. Last year Eli Pariser released the book the Filter Bubble (see my review of the...
Read MoreOverlooked Google Ranking Factors
I saw these ideas in an article by Neil Patel that appeared on Search Engine Journal. He goes into great detail explaining why you should use these techniques and what you can gain from them. If anything I tell you here piques your curiosity, I suggest you check out that piece. We’ll start with a ranking factor that’s near and dear to every writer’s heart: authorship markup....
Read MoreHow To Get More High Quality, Natural Links
Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than ever? It’s a challenge not all businesses are equipped to handle, but here’s one dead simple way you can embrace the changes...
Read MoreActionable Video SEO for Marketers
Online video and YouTube have become synonymous for both producers and viewers. As we stop to think about other videos sites we remember all the others (Facebook, Bing, Vevo, Hulu, Ustream.tv, Daily Motion, Break.com, ESPN, Vimeo, etc. and so on) that serve up millions of videos daily. That’s a lot of time spent watching moving pictures! YouTube currently receives 48 hours of video...
Read MoreIs Google Mad at Joomla ?
This came up at the London Affiliate Conference and I thought I would share it : Do a quick search of Joomla in www.google.co.uk or maybe Google.co.nz The question I asked was what did Joomla do wrong : US results : Can you answer the question? Really what did Joomla do? Dave Is Google Mad at Joomla ? [...] Is Google Mad at Joomla ? is a post from: Dave Naylor’s SEO...
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