Matt McGee over at Search Engine Land reviewed an eye-tracking and clicking study conducted by Mediative, formerly known as Enquiro. The research firm used its Tobii eye tracking technology to study how people interact with Google Places listings. Since location-based marketing has developed a major following, Mediative wanted to answer some questions about it to help guide marketers in where they should put their effort. Specifically, Mediative wanted to know where searchers look on the page, whether it makes a difference if a listing has reviews, and whether Google’s Golden Triangle still…
